eFlorist Reviews

(based on 103 reviews)

123 of 235 people found this review helpful

Let me tell you why Eflorist are so bad. I asked the person who delivered my dreadful flowers how they could justify something so awful and this is what I found out.

Eflorist spend a lot of money pretending to be a real florist - paying for Google adverts which place them higher than real local florists. They trade under several names and harvest local phone numbers to make them look like real florists. But it's just a very bad call centre.

They take your money and then don't even attempt to allocate it to a real local florist until it's already too late, they give them only 42% of your order value to do it, and don't reply to the florist who might query things like an impossible delivery slot or a product they just can't get. Efkorist don't care about the standard that the shops put out. Anyone can become an Eflorist agent. There are no quality checks, no-one even comes to see that you are a real shop. All they care about is that the shops pay Eflorist a fee each month to be on their list. And they don't pay the florist until a full month after the month end, so they are often owed thousands of pounds. The staff are disillusioned and embarrassed by how dreadful they are and constantly have to apologise. Simply put, they make promises they have no earthly means of fulfilling because no local florist could deliver every one of their same day items on any given day. Especially not for less than half what you're paying.

So if you really want good value, use your local high street florist and if you need it sending out of town they will find a reputable shop nearby through their florist to florist network. That way everyone gets the full fee, the full value of flowers, an honest answer, a good relationship and florists can be proud of what they are delivering not ashamed as they are now.

In summary, I would not recommend eFlorist to a friend.