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Waitrose Florist is the flower delivery branch of UK luxury retail giant Waitrose. Therefore, it is no surprise that their well-established flower delivery service Waitrose Florist enjoys the same reputation for superior quality and service, and the same quality guarantee.
Quality and Range
From lilies to roses to sunflowers, there is a little bit of everything for everyone with Waitrose Florist. The range of plants and flower arrangements on offer is impressive and testifies to the company’s desire to present customers with a wide variety of choice.
High quality pictures accompany each product and can be zoomed in on to look at the flowers in close-up. We particularly appreciate the detailed breakdown of the blooms gathered in each bouquet to help you choose the right one for you. All the cut flowers are delivered with care instructions to keep them fresh for seven days and enjoy lasting beauty.
There are many additional items that can be purchased with every order, including chocolates, champagne, vases, and more. Waitrose Florist really is a “one-stop-shop” for all your flower shopping needs with high quality blooms as well as luxury gifts and designer homeware available as add-ons.
The Waitrose Florist website is characterized by an attention to seasonality, with the flowers and bouquets of the moment being displayed prominently on the home page. Keep returning to the website, as the featured flowers change regularly!
Moreover, the “Proudly British” icon on some plants and arrangements indicates that customers can support local growers and contribute to the preservation of the environment by purchasing home-grown flowers. Waitrose is committed to their working relationship with British growers all year round and you can browse their calendar to find out when your favourite flower will be in season.
Website and Service
While researching this category, we particularly appreciated the free delivery policy on all bouquets and plants, meaning that customers can select their order with the confidence that no hidden cost will be added to their basket later on.
The flower delivery website itself is easy to navigate and although there are a few links to other areas of business of Waitrose on the screen, these are unobtrusive and make for a positive shopping experience by allowing you to browse bouquets without being distracted.
Waitrose Florist’s free delivery on all orders, including next day and same day (restricted to a certain range of bouquets) is a strong point, thanks to its partnership with parent company John Lewis Flowers and eFlorist.
Unfortunately, for customer wishing to have flowers delivered in remote areas of the UK or even overseas, Waitrose Florist does not deliver to islands off the mainland and a number of postcodes listed on their website.
Overall, Waitrose Florist offers a wide range of high quality flowers with a variety of add-on gifts to make each order extra special. The website is a great place to start browsing and discovering what’s in season, but the delivery area is fairly restricted for such a market-leading company.
Click on the button below to check out WaitroseFlorist.com for yourself...