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Editor's Review:
Appleyard Flowers is a flower delivery service dedicated to high boutique flower design. Let their experienced creative florist team and customer service help you find just the right bouquet for your needs.
Quality and range
The variety of blooms on offer on the Appleyard website is staggering and encompasses all the classics (roses, orchids) as well as the more original wildflowers. Their florists are committed to cutting edge designs and rare species of flowers with modern colours.
Customers can choose from several types of fresh products, including bouquets, plants, letterbox flowers, and cut flowers to arrange at home. The latter can be a good option on a budget as they are overall cheaper than the bouquets and some have a similar composition.
Browse the website leisurely to look at the high-quality pictures or filter by flower, collection, price, or colour. Seasonal flowers can be viewed on the homepage, with gorgeous pictures of the three sizes available for most arrangements: bijou, chic, and lux (for an additional fee).
There are many gifts and add-ons available to choose from if you wish to make your flower order more luxurious, such as chocolates, champagne, and fine wines. In addition, Appleyard proposes a range of jewellery and keepsakes that can be personalised with engravings.
The hampers complete the gifts section of the website with beautiful boxes full of carefully selected products chosen among the finest brands. These can also be filtered by collection, occasion, or price to optimise your shopping experience.
Website and service
The usability of the website is its strong point, with clear menus and big, crisp pictures of each flower arrangement and gift available for order. A more detailed breakdown of the specific contents of each bouquet would have been a nice touch to help customers with allergies, for example. We particularly liked the possibility to add a personal note to every order.
The free standard delivery is a great service, and it is extended to next day delivery on products from the “flowers by post” section of the website. All these come with a personalised message for an extra special touch, and can be delivered on a Sunday, as opposed to most flower delivery companies in this category.
Like a number of newer flower delivery companies, Appleyard offers flower subscription options allowing customers to receive gorgeous blooms regularly for a lower price than if the bouquets were ordered separately. The subscriptions available are for 3, 6, or 12 months and you do not choose which flowers you send (or receive!).
Aware of the environmental impact of the floristry and flower delivery industries, they try to sources British blooms as much as possible to reduce their carbon footprint.
Summary
From hand-tied fresh flower arrangements to boxed blooms to be arranged by the recipient, from long-lasting bouquets guaranteed to remain beautiful for at least two weeks to luxurious artificial silk flowers, Appleyard London brings a distinctly couture feel to the field of flower delivery. While the concept may not be for everyone, this is decidedly a luxury service to try for a very special occasion.
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